Research output per year
Research output per year
Personal profile
Personal profile
2016 Doctor of Business Administration (Marketing), Harvard Business School, Boston, MA
2005 M.A., Applied Statistics, University of Michigan, Ann Arbor, MI
2001 M.S., Information Science, Nanjing University, Nanjing, China
1998 B.A., Information Science (with honors), Nanjing University, Nanjing, China
Research interests
Digital Marketing
Healthcare Marketing
Platform Business
Machine Learning and Causal Inference
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Collaborations and top research areas from the last five years
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Research output
- 2 Journal
-
How Users Drive Value in Two-sided Markets Platform Designs That Matter 1
Zhou, Z., Zhang, L. & Van Alstyne, M., Mar 2024, In: MIS Quarterly. 48, 1, p. 1-30 30 p.Research output: Contribution to journal › Journal
2 Citations (Web of Science) -
What shall I learn? Two-stage decision making under social influence on corporate E-learning platforms
Song, Y. A., Zhang, L., Ma, L. & Bose, I., 2023, In: Decision Support Systems. 171Research output: Contribution to journal › Journal