万向集团的国际化道路

Translated title of the contribution: Wanxiang Group: Exploring the International Market

Jinsi Shu (First Author), Jianmao Wang (Participant Author)

Research output: Other contributionCase Studies

Abstract

In 1984, when it was a small factory in Zhejiang, Wanxiang Group signed its first export contract. Later, in 1994, Wanxiang America Inc. was registered. By 2003, Wanxiang was selling its automotive products all around the world, and had acquired dozens of companies in the United States and Europe, becoming a true multinational corporation. Lu Guanqiu, the chairman of the board, and Wei Ding, the president of Wanxiang, were full of confidence. Wei Ding said, “Wanxiang will become a large multinational company in the foreseeable future, with its unique core values and core competence. It will be named China Wanxiang Holding.” Would Wanxiang Group be able to overcome the obstacles ahead and reach its goal?
Translated title of the contributionWanxiang Group: Exploring the International Market
Original languageChinese (Simplified)
Number of pages14
Publication statusPublished - 1 Jan 2004

Case number

IB-14-017

Case normative number

IB-14-017-CC

Case type

现场案例

Update date

2016-06-18

Published by

中欧国际工商学院

Keywords

  • 万向集团
  • 国际化
  • 收购
  • 汽车零部件
  • 海外扩张

Case studies discipline

  • Strategy
  • International Business

Case studies industry

  • Manufacturing

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