Abstract
As a gaming company that was neither energy nor emissions-intensive, 37 Interactive Entertainment developed a range of measures to reduce its carbon emissions over several years. These included establishing an industry-leading method for calculating the company’s carbon footprint, committing to become carbon neutral, purchasing renewable energy, and developing games with environmental themes. Company executives, including cofounder and Vice Chairman, Zeng Kaitian, were committed to finding more ways to ensure the company lived up to its environmental responsibilities, especially by leveraging its advantages as a gaming company to influence society. Zeng also held discussions with the board’s Sustainable Development Working Group on integrating social responsibilities into the company’s strategy and day-to-day operations.
Translated title of the contribution | 37 Interactive Entertainment: A Gaming Company with a Sustainable Development Strategy |
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Original language | Chinese (Simplified) |
Number of pages | 14 |
Publication status | Published - 15 May 2023 |
Case number
ESR-23-025Case normative number
ESR-23-025-CCCase type
Field CaseUpdate date
10/05/2023Supplement
For more details, please visit www.chinacases.orgPublished by
China Europe International Business SchoolKeywords
- Corporate Social Responsibility (CSR)
- ESG
- carbon neutrality
- sustainable development
Case studies discipline
- General Management
- Strategy
- Ethics & Social Responsibility
Case studies industry
- Information, Media & Telecommunications
- Arts, Entertainment, Sports and Recreation