三全食品（C1）：O2O的探索

In 2014, the annual sales of Sanquan Food (A leading frozen processed foods company in China) exceeded 4 billion yuan. Chairman Chen Nan and General Manager Chen Xi wanted to summarize the development experience of the company over the past 25 years. After 2009, high-end frozen foods grew quickly. Sanquan moved vigorously in launching its own high-end product line, and in early 2013 acquired Long Fong Group, a high-end frozen food company. The Chen brothers also faced important questions, such as how to do business in the high-end market effectively and how to integrate Long Fong into Sanquan. With the rapid development of the Internet, the number of O2O meal delivery companies had begun to increase. Facing the challenges and opportunities brought by the Internet and especially mobile Internet, the Chen brothers now wondered: how should their frozen foods company adapt?