Abstract
This second case of the three-case series describes events from the time the deal was signed in October 2004 through October 2006. The new owners faced a range of major challenges to achieving the objectives driving the acquisition. These included significant resistance and distrust from the Ssangyong union, local media, community and government, as well as the negative reactions to SAIC's responses to these challenges. The case serves as a basis for assessing integration management, as well as rich material for discussing stakeholder management in a cross-border acquisition. It also highlights the particular challenges facing a newly-internationalizing firm like SAIC that has no experience managing such issues abroad.
Translated title of the contribution | Shanghai Automotive and Ssangyong Motor: A Tale of Two Dragons (B) |
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Original language | Chinese (Simplified) |
Number of pages | 23 |
Publication status | Published - 1 Jan 2005 |
Case number
STR-14-056Case normative number
STR-14-056-CCCase type
图书馆案例Update date
2016-06-21Published by
中欧国际工商学院Keywords
- 上汽集团
- 双龙汽车
- 并购
- 战略
- 整合
- 汽车行业
Case studies discipline
- General Management
- Strategy
Case studies industry
- Manufacturing