上海金桥(集团)有限公司(A):金桥经验与未来挑战

Translated title of the contribution: Shanghai Jinqiao (Group) Co., Ltd. (A): Jinqiao’s Experience and Challenge

Weiru Chen (First Author), Leiping Xu (Participant Author)

Research output: Other contributionCase Studies

Abstract

As an important development zone in Pudong, Jinqiao development zone was developing continuously, yet there existed problems. In 2013, executives of Shanghai Jinqiao (Group) Co., Ltd. discussed the future development of the company at a meeting. Case (A) explains the development situation of Shanghai Jinqiao (Group) Co., Ltd. and defines the company’s three major characteristics as advanced manufacturing, production integration and the development of the industry’s transformation. It also analyzes the development zone in Shanghai and the surroundings, pointing out that the company would face difficulties and challenges in a new round of competition. Case (B) describes how on August 22, 2013, the state council formally approved the establishment of the Shanghai Free-Trade Zone; it also deals with the project planning and strategic thinking of the Lingang complex development area.
Translated title of the contributionShanghai Jinqiao (Group) Co., Ltd. (A): Jinqiao’s Experience and Challenge
Original languageChinese (Simplified)
Number of pages12
Publication statusPublished - 10 Oct 2013

Case number

STR-14-179

Case normative number

STR-14-179-CC

Case type

现场案例

Update date

2016-06-23

Published by

中欧国际工商学院

Keywords

  • 上海金桥
  • 产业转型
  • 国有企业
  • 战略规划
  • 金桥开发区

Case studies discipline

  • General Management
  • Strategy

Case studies industry

  • Public Administration

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