品牌资产和企业核心竞争能力

Weijiong Zhang (First Author), Zhang Weijiong (Participant Author)

Research output: Contribution to journalJournal

Original languageChinese (Simplified)
Journal上海管理科学
Issue number1
Publication statusPublished - 2002

Cite this

Zhang, W., & Weijiong, Z. (2002). 品牌资产和企业核心竞争能力. 上海管理科学, (1).