在位企业如何利用数字技术应对颠覆式创新：资源可扩展性的视角

The rapid adoption of digital technologies has spurred the continuous emergence of disruptive innovations, presenting significant challenges for incumbent firms. Disruptive innovation describes a process where disruptors initially penetrate niche markets within an industry, offering products or services tailored to specific customer segments, and gradually expand into the mainstream market, ultimately displacing incumbent firms. Incumbents often prioritize their established businesses, focusing on meeting the demands of mainstream markets and customers. This focus, however, renders them vulnerable to overlooking transformative shifts in niche markets.
This study makes several key contributions. First, it introduces a novel strategy for leveraging digital technologies to enhance resource scalability as a means to address disruptive innovation. This approach alleviates the challenges faced by top management in integrating resources across new and existing businesses while reducing the transformation risks for incumbent firms. Second, it pioneers a process-oriented investigation into the enhancement of resource scalability. Resource scalability represents a significant evolution of the resource-based view in the context of digital transformation. While prior studies have retrospectively examined the importance of resource scalability, this research takes a forward-looking perspective, exploring and analyzing the process of its enhancement.