Abstract
INeuro's founding team comprised electroencephalogram (EEG) researchers inspired by an academic project to explore commercial EEG tech. The company's pilot product was an EEG machine. The company has obtained multiple medical appliance attestations by upgrading self-developed hardware and establishing cooperative relationships with hospitals. Independently developed hardware helped iNeuro acquire high-quality EEG data. Combined with the team's data mining and analysis capabilities, iNeuro transformed from a single EEG solution provider to a multi-mode brain science data platform.
INeuro's "intelligence innovation" means the technology innovations it made based on medical appliance R&D and data mining & analysis, while its "system innovation" refers to the business model innovations the company made by adjusting the market segmentation, business scope and value proposition.
How did iNeuro cultivate its core competitiveness and develop its current business model step by step, and how should it develop in the future? In addition, although big data service was a hot topic at present, the profit model is not clear enough and the sales experience of iNeuro is relatively weak. The company has completed three rounds of financing, and the investors have their own expectations for the return of the project. Which way should the company head towards next? Should it keep looking for investors, strive for getting listed on the SSE Star Market or join a big company? These are the issues that the founding team needs to consider.
Translated title of the contribution | iNeuro: Technology and Business Model Innovation of EEG Platform |
---|---|
Original language | Chinese (Simplified) |
Number of pages | 12 |
Publication status | Published - 30 Jun 2020 |
Case number
ENT-20-711Case normative number
ENT-20-711-CCCase type
现场案例Update date
2020-07-06Published by
中欧国际工商学院Keywords
- 创新创业
- 医疗大数据
- 商业模式
- 战略管理
- 脑电
Case studies discipline
- Entrepreneurship
- Strategy
Case studies industry
- Professional, Scientific, and Technical Services
- Health Care Services