Abstract
This case concerns the difficulties of global sourcing for InBev, an international brewery with branches in six geographical zones. In 2006, Pascal Baltussen came to China to set up the company's international procurement office and had it up and running by the end of the year. Not only were risks such as delivery delays and rising costs constantly lurking, but in 2010 his company, Brazilian-Belgian brewer InBev, acquired the almost equally large U.S. brewer Anheuser-Busch to form the world's largest brewer, AB InBev. This posed further complications. How could Baltussen now successfully roll out his sourcing vision for China and manage internal and external challenges?
| Translated title of the contribution | Global Sourcing at Anheuser-Busch InBev: Tapping (Beer) into the Chinese Supplier Market |
|---|---|
| Original language | Chinese (Simplified) |
| Number of pages | 5 |
| Publication status | Published - 17 Dec 2012 |
Case number
9B12DC15Case normative number
9B12DC15-CCCase type
Field CaseUpdate date
22/09/2021Supplement
For more details, please visit www.chinacases.orgPublished by
China Europe International Business SchoolKeywords
- Global Sourcing
- Supplier/ Vendor Selection
- Procurement Organization
- Sourcing Strategy
- China
Case studies discipline
- International Business
- Operations & Management Science
Case studies industry
- Accommodation & Food Services