Abstract
工厂的职责是确保低成本,市场营销的职责是确保高价格。定价的重要性再怎么强调也不为过。平均来讲,一个公司的产品价格哪怕只上涨1%,利润就会上升11.3%,所以你在定价策略上花再多的精力也不算过分。
Original language | Chinese (Simplified) |
---|---|
Pages (from-to) | 96-97 |
Journal | 成功营销 |
Issue number | 8 |
Publication status | Published - 2009 |
Willem P. Burgers (First Author)
Research output: Contribution to journal › Journal
Original language | Chinese (Simplified) |
---|---|
Pages (from-to) | 96-97 |
Journal | 成功营销 |
Issue number | 8 |
Publication status | Published - 2009 |