宝马的外汇风险管理

Translated title of the contribution: BMW’s Foreign Exchange Risk Management

Bin Xu (First Author), Ying Liu (Participant Author)

Research output: Other contributionCase Studies

Abstract

BMW, the world-famous auto and motorcycle manufacturer, produces the majority of its vehicles in Germany, yet sells over two thirds of them outside Germany. In 2010, BMW sold a total of 1.46 million cars, of which 267 thousand were sold in Germany. The German market overall accounts for only 18.3% of global sales, and overseas markets account for 81.7%. The globalization of the markets has brought about not only rapid growth but also a huge foreign exchange risk, leading to growing pains that BMW has to face. BMW learned from the experience of its peer Porsche, whose efforts to pass the foreign exchange risk onto consumers by raising sales prices completely failed. This case focuses on how BMW manages its huge foreign exchange exposure on an operating level and on a strategic level.
Translated title of the contributionBMW’s Foreign Exchange Risk Management
Original languageChinese (Simplified)
Number of pages10
Publication statusPublished - 1 Jan 2011

Case number

ACC-14-114

Case normative number

ACC-14-114-CC

Update date

2016-06-22

Published by

中欧国际工商学院

Keywords

  • 合约对冲
  • 外汇
  • 宝马
  • 德国
  • 汽车业
  • 自然对冲
  • 风险管理

Case studies discipline

  • Accounting
  • Finance

Case studies industry

  • Manufacturing

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