家居大规模定制企业尚品宅配的供应链创新之路

Translated title of the contribution: Supply Chain Innovation——Homekoo: A Mass-customization-based Furniture Producer

付文慧, 赵先德, 颜波

Research output: Other contributionCase Studies

Abstract

Researched in 2014, this case explores the supply chain innovation of a mass customization-based furniture producer, Homekoo. This case discusses three managerial issues: (1) how the Internet and ICT can be used to foster and support supply chain innovations; (2) how to create mutual value with customers and promote manufacturing servitization; and (3) how to innovate business models through the network platform and achieve mutual benefit for upstream and downstream partners. This case is suited to MBA and EMBA coursework on operations management and service innovation.
Translated title of the contributionSupply Chain Innovation——Homekoo: A Mass-customization-based Furniture Producer
Original languageChinese (Simplified)
Number of pages20
Publication statusPublished - 30 Oct 2015

Case number

OMS-15-039

Case normative number

OMS-15-039-CC

Case type

现场案例

Update date

2016-06-23

Published by

中欧国际工商学院

Keywords

  • 供应链创新
  • 商业模式
  • 大规模定制
  • 流程再造
  • 网络平台
  • 转型升级

Case studies discipline

  • Operations & Management Science
  • General Management
  • Service Management

Case studies industry

  • Professional, Scientific, and Technical Services

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