Abstract
Ever since its beginning in 1999 as a small restaurant, Little Sheep Public House has experienced rapid growth. Over the last 10 years, the company has received numerous honorary awards testifying to its success. It has established a dominant position in the Chinese market and opened over 400 restaurants in different cities in China as well as around the world. While celebrating its 10-year anniversary, Little Sheep was also reviewing its expansion strategy. There was a critical question facing the company: how should it determine a future path for growth?
| Translated title of the contribution | Little Sheep Group: The Mongolian Hotpot Chain’s International Expansion |
|---|---|
| Original language | Chinese (Simplified) |
| Number of pages | 13 |
| Publication status | Published - 1 Jan 2010 |
Case number
STR-14-093Case normative number
STR-14-093-CCCase type
图书馆案例Update date
2016-06-21Published by
中欧国际工商学院Keywords
- 企业成长
- 品牌管理
- 商业模式
- 市场进入
- 海外扩张
- 特许经营
Case studies discipline
- General Management
- Strategy
- International Business
Case studies industry
- Accommodation & Food Services