平安能成为一家数字科技公司吗

Translated title of the contribution: Ping An Technology: A Financial Group's Effort of Digital Transformation

陈威如, 刘耿

Research output: Other contributionCase Studies

Abstract

As financial institutions face the task of tech transformation in the era of digital intelligence, Ping An Group leads the way as a pioneer and has achieved remarkable results. This case focuses on Ping An Group's subsidiary Ping An Technology and analyzes how it carries out the digital transformation in two aspects: strategic positioning and organizational design. The first part of the case introduces how technological empowerment has gained growing significance in Ping An Group, and how the group has positioned and implemented its tech strategies. It also discusses common problems in practice, such as if the IT function should be kept as an internal resource or turned into a subsidiary, should the company build tech capabilities for its own use or for export, and how to maintain the strategic direction in the case of poor tech ROI in the short term. The second part looks into the organizational system and corporate culture of Ping An Group's technological subsidiary, examines if the evaluation mechanism and innovation culture that come along with tech strategies can fit into the large organization, and discusses how to position the tech company within the group, if the vertical management model is fit for the tech middle office, and how to create synergy between tech and business talents.
Translated title of the contributionPing An Technology: A Financial Group's Effort of Digital Transformation
Original languageChinese (Simplified)
Number of pages18
Publication statusPublished - 29 Jul 2022

Case number

STR-22-922

Case normative number

STR-22-922-CC

Case type

Field Case

Update date

05/05/2023

Supplement

For more details, please visit www.chinacases.org

Published by

China Europe International Business School

Keywords

  • digitalization
  • digital transformation
  • middle office
  • technological empowerment
  • financial group
  • matrix organization
  • integration of corporate culture

Case studies discipline

  • Information Technology
  • Organizational Behavior
  • Strategy

Case studies industry

  • Finance and Insurance
  • Professional, Scientific, and Technical Services

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