烘焙龙的选择：流量为王还是产品为王？

Long Bakery was founded in January 2016 by Haihua Ma and Yue Long with the purpose of providing "the best toast in the universe". Given the trend of consumption upgrading in China, Long Bakery entered the niche bakery market by focusing on deluxe toast as its single product line, and developed a business model of "big bakery factory + small bakeshop + WeChat group of bakery fans". After a year's development, Long Bakery won the market’s acceptance and the favor of (and partnership with) Fresh Hema. Their cooperation began in December 2017 but ran into trouble. The brand of Long Bakery was not shown prominently in Hema's online and offline stores; what was worse, Hema continued to sell day-old Long Bakery toast that had not expired, which violated the principles of Long Bakery. Haihua Ma and Yue Long had to decide whether they should stop cooperation with Hema, which was the representative of new retail.