Abstract
This case explores the implementation of Huanxin's shared stroller scheme 'Pandastroller', launched in September 2017. To achieve rapid growth, Pandastroller established a franchising model in June 2018, which aimed to boost its market share by leveraging its franchisees' funds and marketing channels. The franchising model was gradually expanded, and by the first half of 2019, it had started to deliver positive results. However, the speed of expansion was still far below expectations. What could Pandastroller do to accelerate its expansion?
| Translated title of the contribution | Pandastroller: Accelerating Expansion of a Stroller-Sharing Business |
|---|---|
| Original language | Chinese (Simplified) |
| Number of pages | 11 |
| Publication status | Published - 30 Jun 2021 |
Case number
MKT-21-857Case normative number
MKT-21-857-CCCase type
Field CaseUpdate date
07/03/2023Supplement
For more details, please visit www.chinacases.orgPublished by
China Europe International Business SchoolKeywords
- sharing economy
- stroller-sharing
- Marketing Strategy
- Market segment
- market segments
- franchise system
Case studies discipline
- Marketing
- Strategy
Case studies industry
- Professional, Scientific, and Technical Services
- Other Services
- Utilities