视源股份:成长与升级之路

Translated title of the contribution: CVTE: The Road to Growth and Upgrading

张宇, 曹之静

Research output: Other contributionCase Studies

Abstract

Founded in 2005, CVTE first positioned itself as a TV component supplier developing industry-leading products based on independent innovation. Currently, it has been supplying its products to a variety of TVs with a total global market share of over 35%. In addition, it has been keeping closely with the rapid development of the industry and the changing needs of its users and has continuously tapped into new areas and developed new businesses. The company has incubated the interactive smart tablet brands "seewo" and "MAXHUB" for conference and education applications, respectively, and has established industrial leadership in both segments. Behind CVTE’s rapid development was crisis awareness of its management, which drove their constant pursuit of innovation. It also boasted unique supply chain management and organizational building capabilities. In 2018, operating revenue reached ¥16.9 billion, and management established a ¥100 billion milestone for sales revenue. However, there were huge challenges in making such breakthroughs.
Translated title of the contributionCVTE: The Road to Growth and Upgrading
Original languageChinese (Simplified)
Number of pages13
Publication statusPublished - 30 Jun 2021

Case number

STR-21-748

Case normative number

STR-21-748-CC

Case type

Field Case

Update date

11/01/2022

Supplement

For more details, please visit www.chinacases.org

Published by

China Europe International Business School

Keywords

  • Strategic Pipeline
  • strategic paths
  • Diversification strategy
  • Innovation and entrepreneurship

Case studies discipline

  • Entrepreneurship
  • Strategy

Case studies industry

  • Information, Media & Telecommunications
  • Manufacturing

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