“逆向型”企业的成长路径:多案例研究

李晓飞 (First Author), Gao Wang (Participant Author), 马宝龙 (Participant Author)

Research output: Contribution to journal › Journal

Original languageChinese (Simplified)
Pages (from-to)28-44
Journal营销科学学报
Issue number1
Publication statusPublished - 2019

Keywords

  • “逆向型”企业
  • 多案例研究
  • 成长路径

Indexed by

  • CSSCI

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Cite this

李晓飞, Wang, G., & 马宝龙 (2019). “逆向型”企业的成长路径:多案例研究. 营销科学学报, (1), 28-44.