2021年中国首席营销官（CMO）调查报告

Translated title of the contribution: The 2021 CMO Survey Report in China

王高 (Editor), 崔洪波 (Editor)

CEIBS CMO Club

Research output: Book/Report › Report

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Translated title of the contribution	The 2021 CMO Survey Report in China
Original language	Chinese (Simplified)
Number of pages	81
Publication status	Published - 8 Aug 2022

Author information

主持机构
中欧国际工商学院高管教育课程部
中欧校友CMO俱乐部

支持机构
正见品牌顾问

报告制作团队
主编王高/崔洪波
执笔潘丹莹/李姿璇
视觉孙超/蒋猛东
图表梁美欣

Keywords

CMO
Marketing
China

Access to Document

2021年中国首席营销官（CMO）调查报告Final published version, 11 MBLicence: CC BY-NC-ND

OpenUrl availability

3 Report

2022年中国首席营销官（CMO）调查报告
Translated title of the contribution: The 2022 CMO Survey Report in China王高 (ed.) & 崔洪波 (ed.), 31 Mar 2023, 91 p.
Research output: Book/Report › Report

Open Access
File
2020年中国首席营销官（CMO）调查报告
Translated title of the contribution: The 2020 CMO Survey Report in China王高 (ed.) & 崔洪波 (ed.), 13 Jul 2021, 86 p.
Research output: Book/Report › Report

Open Access
File
2019年中国首席营销官（CMO）调查白皮书
Translated title of the contribution: The 2019 CMO Survey Report in China王高 (ed.) & 崔洪波 (ed.), 19 Nov 2020, 100 p.
Research output: Book/Report › Report

Open Access
File

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