A Staged Performance Model for Service Innovation (CEIBS Working Paper, No. 002/2020/POM)

Superior innovation performance is vital for enterprises to survive and maintain competitiveness, especially in Internet related industries which are rapidly growing and changing. However, not all innovations can survive to later stages and bring benefits for enterprises. From a staged process perspective, we divide innovation performance into three stages: development performance (cost/time efficiency and experience/solution effectiveness), deployment performance, and financial/non-financial performance, and aim to examine the relationship between modes of service innovation (business model, service process, and service product) and their performance implications in different stages.