China-Focused Cases: Selected Winners of the CEIBS Global Case Contest

Case Centre (Editor)

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Abstract

本书精选了中国工商管理国际案例大赛的获奖作品。全部案例由英文写作完成，并交由资深外籍英语编辑润色而成。本案例集的主旨是通过对不同企业的研究，包括中资企业，以及在华外资企业，揭示近年来中国经济增长的实质原因和内在逻辑，也给想了解中国企业，以及想知道如何在华运营企业的国际企业者和研究人士一个很好的了解窗口，以及实操性范式。本案例集的出版可以说是填补了国际市场上中国案例研究的一个空白，具有重要的出版意义和价值。
Translated title of the contribution中国工商管理国际最佳案例获奖精选（英文版）
Original languageEnglish
Publisher上海交通大学出版社
Number of pages250
ISBN (Electronic)9789811327056
ISBN (Print)9787313203533
Publication statusPublished - 1 Dec 2018

Author information

中欧国际工商学院案例中心成立于2001年, 持续关注中国管理教学与实践。目前肩负三项工作： 是支持中欧教授开发 多有关于中国工商管理问题的高质量教学案例， 教学与研究创新，以知识创造支持中欧高质量教学；第二是在上海市、上海市学位委员会办公室和上海工商管理专业学位研究生教育指导委员会的支持下，承担建设“上海MBA课程案例库开发共享平台”项目，与上海知名商学院一起，共建、共享、共赢，促进案例方法在管理学习、教育与培训领域的应用，致力于提升上海地区的管理教育水平并辐射全国；第三是运营并推广“中国工商管理 案例库”(ChinaCases.Org)，聚焦中国问题、坚持 标准，服务课堂教学，将其建设成 影响力的中国主题案例库。

Table of contents

Introduction
1 FamilyMart： "Internet Plus" Strategy
FamilyMart's Background
The Omni-Channel Transformation of China's Retail Industry
FamilyMart's "Making Life Easier with Maxxipoint" Initiative
Products： From Offline to Online
Industry Competition
Target Customers
Membership Management
Social Media
Supply Chains
Considerations

2 Jinhuobao： A B2B E-commerce Platform for FMCG in the New Retail Era
Company Background
Innovation and Value Creation by Jinhuobao
Solving the Human Resources Problem： Jinhuotuan
Solving the Goods Problem： Jinhuobao
Solving the Warehouse Problem： Jindou Cloud Warehouse
Retailer Standardization
Challenges of the New Retail Era
The Competition Landscape
Market Players
Advantages and Disadvantages
Next Steps： Supply-Chain Finance?

3 OnePlus： A Chinese Tech Startup Aiming to Disrupt the
Global Smartphone Market
The Beginning
Gaining Momentum
Business Model of OnePlus
Razor-Thin Margins
Invite-Only Sales Model
Customer Focused Product Development
Direct to Customer
Global First Strategy
Marketing
Initial Results
Challenges
The Road Ahead

4 Huawei's Quest for Global Markets
Huawei——from Shenzhen to Global Markets
Huawei's Internationalization Strategy
Challenges in the Global Telecom Markets

5 TECNO Mobile's Growth Strategies in Africa
Background Note
TECNO Enters Africa
TECNO's Strategies in Africa
Marketing
Empowering Communities
Results
A Growing Global Footprint Challenges Ahead

6 Can Starbucks Sustain Its High Prices in China?
About Starbucks
Starbucks in China
Adapting to Chinese Culture
An Expensive Taste
Higher Price Criticized
Defending the Price Hike
Is It Sustainable?

7 ofo： A Bike Sharing Firm from Campus
ofo： A Bike Sharing Start-up on Campus
The Transportation Industry in the Era of a Sharing Economy
ofo： A Long Way to Go

8 From Product Brand to Platform Brand： Business Evolution of
Internet Clothing Brand Handu
From Selling Products to Building Brands： Can a Brand Be Created on the Internet?
From Tradition to the Internet： What Kind of Clothing Brand Could Be Built on the Internet?
From Brand 1．0 to Brand 2．0： How to Build an Internet Brand?
From Brand 3．0 to Brand 4．0： Changing into an Online Retail Service Provider Conclusion

9 Why Didn't the SF Heike Project Suceeed?
Background
About SF EXPRESS
Positioning and Business Strategy of the SF Heike Project
Rise and Fall of the SF Heike Project
SF EXPRESS's Dilemma
Epilogue

10 Haidilao's Crisis Management： Threats， Opportunities and
Corporate Values
The Chinese Hot-Pot Industry
Haidilao's Legendary Success
Haidilao's Spirit
Haidilao's Kitchen Hygiene Crisis
Changing Online Public Opinion
Follow-Up

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