Abstract
The casualwear industry in China had experienced fast growth in the past decade. Competition was intensifying as Chinese casualwear brands matured and as established foreign retailers entered the market. Case (A), as the introduction of the case series, describes the casualwear market in China, Chinese consumer development and the competition. Cases (B), (C), (D) and (E) describe the development and corporate strategies of four brands, namely Giordano, Metersbonwe, H&M, and Uniqlo, respectively.
| Original language | English |
|---|---|
| Number of pages | 7 |
| Publication status | Published - 1 Jan 2012 |
Case number
STR-14-177Case normative number
STR-14-177-CECase type
LibraryUpdate date
2016-06-18Published by
China Europe International Business SchoolKeywords
- Business Model
- Casual Wear Industry
- Corporate Strategy
- Foreign Brand
- Local Brand
- Market Competition
Case studies discipline
- Marketing
- General Management
- Strategy
Case studies industry
- Manufacturing
- Retail Trade