Abstract
The Chinese government introduced two broad social development initiatives in 2006 with the objective of addressing the increasing gap in economic and other measures of development among segments of society and regions in China. Firms, especially multinationals like IBM, need to consider how to respond to these initiatives. This case elicits discussion of how to integrate critical stakeholder management with corporate strategy.
| Translated title of the contribution | IBM in China: Responding to a Government's Social Initiatives |
|---|---|
| Original language | Chinese (Simplified) |
| Number of pages | 14 |
| Publication status | Published - 1 Jan 2008 |
Case number
STR-14-045Case normative number
STR-14-045-CCUpdate date
2016-06-21Published by
中欧国际工商学院Keywords
- IBM
- 中国市场
- 企业社会责任
- 战略决策
- 政府关系
- 跨国公司
Case studies discipline
- Business & Government Relations
- Strategy
- Ethics & Social Responsibility
Case studies industry
- Information, Media & Telecommunications