K省新华发行(集团)控股（E）：战略执行过程

Worldwide the traditional book industry is confronted with the double challenges of digitalization and e-business---a state-owned provincial enterprise like Xinhua Bookstore in mainland China faces even more pressure. This case series presents just this management dilemma. The cases use Wang Hao, the new CEO of K Province Xinhua Bookstore, as the protagonist to describe the problems he faced and strategic choices he could make. Case (A) introduces the tension between the problems Wang Hao as a new executive faced and the goals of the company; Case (B) relates Wang Hao’s ideas and situation in his first year; Case (C) discusses the surprise and embarrassment in the board meeting announcing Wang as the new chairman, indicating that Wang Hao would take full control over management; Case (D) depicts in detail the strategy of the three transformations Wang Hao pursued; and Case (E) presents a panorama of Wang Hao’s implementation of the strategy, and explores the new problems and challenges it caused. This case series involves such management themes as strategic analysis, strategic assessment, strategic formation, strategic execution, the CEO’s role, change management, and reform of state-owned enterprises. It is suitable for strategy courses for MBA, EMBA, and executive training.