Kingstar Winning: From Electronic Medical Records to Integrated Healthcare in China

Arthur A. Daemmrich (First Author), Song, Wei Song (Participant Author)

Research output: Other contribution › Case Studies

Abstract

Kingstar Winning’s president, Zhou Wei, sought to position his company for faster growth in anticipation of a market shakeup among providers of electronic medical records (EMRs) and e-health solutions to hospitals in China. The options he was considering included expanding the company’s domestic project base, a domestic merger or acquisition, and international growth, possibly through a joint venture project with Huawei. The case describes the history and growth of Winning, contextualizes the transition from paper to electronic medical records underway in China, analyzes Winning’s approach to EMR development through “software as a service” and a “flexible R&D mode,” and evaluates specific projects at two hospitals in the Shanghai region. Financial data is provided for the company, along with market projections and additional information on the use of EMRs.
Original languageEnglish
Number of pages18
Publication statusPublished - 1 Jan 2014

Case number

STR-14-182

Case normative number

STR-14-182-CE

Case type

Field

Update date

2016-06-18

Published by

China Europe International Business School

Keywords

  • Corporate Growth
  • Information Technology（IT）
  • Market Expansion
  • Strategic Choice

Case studies discipline

  • General Management
  • Strategy
  • Information Technology

Case studies industry

  • Health Care Services

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