Abstract
This case is a supplement to Lingyun Acquires GSB (A). It details events as Lingyun took control of GSB in 2007. It provides a rich basis for discussing the integration process, including both changes in organizational structure and challenges of merging organizational cultures. In contrast to the positive expectations before the acquisition, the takeover team encountered many unexpected problems in the following six months. The original GSB staff and management team had different mindsets and behavior models from Lingyun’s staff. In addition to the integration issues, senior leaders of Lingyun also had to make significant changes in GSB’s five-star hotel operations in order to regain its competitiveness in the Guangzhou market.
Original language | English |
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Number of pages | 21 |
Publication status | Published - 1 Jan 2008 |
Case number
STR-14-042Case normative number
STR-14-042-CECase type
FieldUpdate date
2016-06-23Published by
China Europe International Business SchoolKeywords
- Acquisition
- Culture Integration
- Diversification
- Real estate
- Strategic Planning
- Strategy Implementation/Execution
Case studies discipline
- General Management
- Strategy
Case studies industry
- Real Estate and Rental and Leasing