Fingerprint
Dive into the research topics of 'Marketing's lateral influence strategies and new product team comprehension in high-tech companies: A cross-national investigation'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Marketing's lateral influence strategies and new product team comprehension in high-tech companies: A cross-national investigation
Kwaku Atuahene-Gima (First Author), Luigi M. De Luca (Participant Author)
Research output: Contribution to journal › Journal
10
Citations
(Web of Science)