Microsoft Starts Up

Shameen Prashantham (First Author), George S. Yip (Participant Author)

Research output: Contribution to journal › Journal

Abstract

The tech giant’s partnership model shows how large companies can work with new ventures to drive innovation.

@article{04958e25304e4fe5a34cecb9a7b74b32,

title = "Microsoft Starts Up",

abstract = "The tech giant{\textquoteright}s partnership model shows how large companies can work with new ventures to drive innovation.",

author = "Shameen Prashantham and Yip, {George S.}",

year = "2017",

language = "English",

pages = "10--12",

journal = "Strategy + Business",

number = "86",

}

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AU - Prashantham, Shameen

AU - Yip, George S.

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AB - The tech giant’s partnership model shows how large companies can work with new ventures to drive innovation.

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SP - 10

EP - 12

JO - Strategy + Business

JF - Strategy + Business

IS - 86

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