MTN集团(A)

Translated title of the contribution: MTN Group (A)

Bruce McKern (First Author), Daisy Yuan (Participant Author)

Research output: Other contributionCase Studies

Abstract

This article provides an overview of the founding and development of a South Africa based telecommunication firm, MTN Group, focusing in particular on its globalization strategy. Case (A) mainly analyzes MTN South Africa’s business mole and the competences it acquired in its home market. This part ends by asking students to develop a recommendation for MTN Group’s expansion in the most attractive market in Africa — Nigeria. Case (B) illustrates MTN’s success in penetration of the Nigerian market and asks student to think about the feasibility of MTN further expanding its business to other parts of the world.
Translated title of the contributionMTN Group (A)
Original languageChinese (Simplified)
Number of pages14
Publication statusPublished - 1 Jan 2012

Case number

IB-14-153

Case normative number

IB-14-153-CC

Case type

图书馆案例

Update date

2016-06-18

Published by

中欧国际工商学院

Keywords

  • 价值链
  • 全球化
  • 公司成长
  • 市场扩张
  • 市场进入
  • 电信业

Case studies discipline

  • Strategy
  • International Business

Case studies industry

  • Information, Media & Telecommunications

Fingerprint

Dive into the research topics of 'MTN Group (A)'. Together they form a unique fingerprint.

Cite this