Abstract
This article provides an overview of the founding and development of a South Africa based telecommunication firm, MTN Group, focusing in particular on its globalization strategy. Case (A) mainly analyzes MTN South Africa’s business mole and the competences it acquired in its home market. This part ends by asking students to develop a recommendation for MTN Group’s expansion in the most attractive market in Africa — Nigeria. Case (B) illustrates MTN’s success in penetration of the Nigerian market and asks student to think about the feasibility of MTN further expanding its business to other parts of the world.
Translated title of the contribution | MTN Group (A) |
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Original language | Chinese (Simplified) |
Number of pages | 14 |
Publication status | Published - 1 Jan 2012 |
Case number
IB-14-153Case normative number
IB-14-153-CCCase type
图书馆案例Update date
2016-06-18Published by
中欧国际工商学院Keywords
- 价值链
- 全球化
- 公司成长
- 市场扩张
- 市场进入
- 电信业
Case studies discipline
- Strategy
- International Business
Case studies industry
- Information, Media & Telecommunications