Abstract
Researched in 2014, this case explores the supply chain innovation of a mass customization-based furniture producer, Homekoo. This case discusses three managerial issues: (1) how the Internet and ICT can be used to foster and support supply chain innovations; (2) how to create mutual value with customers and promote manufacturing servitization; and (3) how to innovate business models through the network platform and achieve mutual benefit for upstream and downstream partners. This case is suited to MBA and EMBA coursework on operations management and service innovation.
| Original language | English |
|---|---|
| Number of pages | 22 |
| Publication status | Published - 30 Oct 2015 |
Case number
OMS-15-039Case normative number
OMS-15-039-CECase type
FieldUpdate date
2016-06-23Published by
China Europe International Business SchoolKeywords
- Business Model
- Mass Customization
- Network platforms
- Process reengineering
- Supply Chain Innovation
- Transformation
Case studies discipline
- Operations & Management Science
- General Management
- Service Management
Case studies industry
- Professional, Scientific, and Technical Services