The Next Innovation Opportunity in China

Dominique Jolly (First Author), Bruce McKern (Participant Author), George S. Yip (Participant Author)

Research output: Contribution to journal › Journal

Abstract

Multinationals are shifting their R&D focus from cost savings to knowledge-based research.

@article{4ce50738ae7a4e36b467207c42863ec6,

title = "The Next Innovation Opportunity in China",

abstract = "Multinationals are shifting their R&D focus from cost savings to knowledge-based research.",

author = "Dominique Jolly and Bruce McKern and Yip, {George S.}",

year = "2015",

language = "English",

pages = "16--19",

journal = "Strategy + Business",

number = "80",

}

TY - JOUR

T1 - The Next Innovation Opportunity in China

AU - Jolly, Dominique

AU - McKern, Bruce

AU - Yip, George S.

PY - 2015

Y1 - 2015

N2 - Multinationals are shifting their R&D focus from cost savings to knowledge-based research.

AB - Multinationals are shifting their R&D focus from cost savings to knowledge-based research.

M3 - Journal

SP - 16

EP - 19

JO - Strategy + Business

JF - Strategy + Business

IS - 80

ER -