YouTubers Balancing the Paradox of Novelty and Conformity

Sumeet Malik; Taiyuan Wang; Chandrika Rathee

doi:10.5465/AMBPP.2020.43

YouTubers Balancing the Paradox of Novelty and Conformity

Sumeet Malik (First Author), Taiyuan Wang (Participant Author), Chandrika Rathee (Participant Author)

Entrepreneurship

IESE Business Sch

Research output: Contribution to journal › Conference Paper

Original language	English
Journal	Proceedings - Academy of Management
Volume	2020
Issue number	1
DOIs	https://doi.org/10.5465/AMBPP.2020.43
Publication status	Published - 2020
Event	80th Annual Meeting of the Academy of Management (AOM 2020) - Online Duration: 7 Aug 2020 → 11 Aug 2020

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Malik, S., Wang, T., & Rathee, C. (2020). YouTubers Balancing the Paradox of Novelty and Conformity. Proceedings - Academy of Management, 2020(1). https://doi.org/10.5465/AMBPP.2020.43

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AU - Rathee, Chandrika

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