A reader in marketing communications

Per V. Jenster

doi:10.1108/03090560610670070

A reader in marketing communications

Per V. Jenster (First Author)

科研成果: 期刊稿件 › 期刊论文

1 引用 (Web of Science)

摘要

Book Review

源语言	英语
页（从-至）	910
期刊	European Journal of Marketing
卷	40
期	7-8
DOI	https://doi.org/10.1108/03090560610670070
出版状态	已出版 - 2006

Corresponding author email

pjenster@ceibs.edu

关键词

communication management
integrated marketing communications
marketing communications

成果物的来源

ABDC-A*
Scopus
SSCI

访问文件

10.1108/03090560610670070许可: CC BY-NC-ND

OpenUrl 可用性

全文

其它文件与链接

View record in Web of Science

引用此

Jenster, P. V. (2006). A reader in marketing communications. European Journal of Marketing, 40(7-8), 910. https://doi.org/10.1108/03090560610670070

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