摘要
Case (A) in this two-part series describes how Mr. Yang’s entrepreneurial company decided to take the feet from the mire of its unsuccessful calcium supplement products and try to find a way out. Then, when the entrepreneurial team tried to find new business opportunities, two choices in the medical equipment area were brought to the firm’s attention. Yang felt that it was a hard choice for him.
| 源语言 | 英语 |
|---|---|
| 页数 | 10 |
| 出版状态 | 已出版 - 1 1月 2005 |
案例编号
ENT-14-022案例规范编号
ENT-14-022-CE案例类型
Field更新日期
2016-06-17来源
China Europe International Business School关键词
- Entrepreneurship
- Medical Devices
- Product R&D
- Project Management
- Strategic Planning
案例学科表
- 创业
案例行业表
- 医疗保健服务