Corporate communications: Theory and practice

Per V. Jenster (First Author)

    科研成果: 期刊稿件 › 期刊论文

    摘要

    Book Review
    源语言英语
    页（从-至）909-910
    期刊European Journal of Marketing
    卷40
    期7-8
    DOI
    出版状态已出版 - 2006

    Corresponding author email

    pjenster@ceibs.edu

    关键词

    • communication skills
    • corporate communications
    • corporate strategy

    成果物的来源

    • ABDC-A*
    • Scopus
    • SSCI

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    引用此

    Jenster, P. V. (2006). Corporate communications: Theory and practice. European Journal of Marketing, 40(7-8), 909-910. https://doi.org/10.1108/03090560610670061