TY - JOUR
T1 - Deployment Strategies for Service Innovation
AU - Wang, Qiang
AU - Zhao, Xiande
AU - Voss, Chris
PY - 2019
Y1 - 2019
N2 - In large organizations, local use of innovations is not enough; extracting the full use of the innovation requires deployment across the organization. The purpose of this paper is to explore strategies for the deployment of service innovations and factors influencing success. We adopt an inductive theory-building approach with a longitudinal embedded case study of ten successful service innovations. We find two deployment strategies: required adoption, in which subsidiaries are required to adopt innovations, and voluntary adoption, in which adoption is not compulsoryinnovations are showcased, but the adoption decision is left to the subsidiaries. We have investigated the factors influencing deployment, including the decentralized nature of service innovation, fit with the internal and external context, extrinsic and intrinsic motivations, and handovers. Based on analyses of case evidence, we put forward research propositions accordingly. This study provides managerial guidance for multidivisional organizations to extract full value from service innovations. Although some results may be particular to the Chinese context, research in other contexts can broaden the generalizability of the findings.
AB - In large organizations, local use of innovations is not enough; extracting the full use of the innovation requires deployment across the organization. The purpose of this paper is to explore strategies for the deployment of service innovations and factors influencing success. We adopt an inductive theory-building approach with a longitudinal embedded case study of ten successful service innovations. We find two deployment strategies: required adoption, in which subsidiaries are required to adopt innovations, and voluntary adoption, in which adoption is not compulsoryinnovations are showcased, but the adoption decision is left to the subsidiaries. We have investigated the factors influencing deployment, including the decentralized nature of service innovation, fit with the internal and external context, extrinsic and intrinsic motivations, and handovers. Based on analyses of case evidence, we put forward research propositions accordingly. This study provides managerial guidance for multidivisional organizations to extract full value from service innovations. Although some results may be particular to the Chinese context, research in other contexts can broaden the generalizability of the findings.
KW - Companies
KW - Deployment strategies
KW - Handover
KW - Standards organizations
KW - Technological innovation
KW - innovation diffusion
KW - longitudinal case study
KW - multidivisional organizations
KW - service innovation
KW - Companies
KW - Deployment strategies
KW - Handover
KW - Standards organizations
KW - Technological innovation
KW - innovation diffusion
KW - longitudinal case study
KW - multidivisional organizations
KW - service innovation
UR - https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=ceibs_wosapi&SrcAuth=WosAPI&KeyUT=WOS:000501550600003&DestLinkType=FullRecord&DestApp=WOS
U2 - 10.1109/TEM.2018.2850452
DO - 10.1109/TEM.2018.2850452
M3 - Journal
SN - 0018-9391
VL - 66
SP - 514
EP - 528
JO - IEEE Transactions on Engineering Management
JF - IEEE Transactions on Engineering Management
IS - 4
ER -