Finding a Casual Fashion Model for China (A): Introduction

Hellmut Schütte; Wei Yang; Jocelyn Probert

Finding a Casual Fashion Model for China (A): Introduction

Hellmut Schütte (First Author), Wei Yang (Participant Author), Jocelyn Probert (Participant Author)

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摘要

The casualwear industry in China had experienced fast growth in the past decade. Competition was intensifying as Chinese casualwear brands matured and as established foreign retailers entered the market. Case (A), as the introduction of the case series, describes the casualwear market in China, Chinese consumer development and the competition. Cases (B), (C), (D) and (E) describe the development and corporate strategies of four brands, namely Giordano, Metersbonwe, H&M, and Uniqlo, respectively.

源语言	英语
页数	7
出版状态	已出版 - 1 1月 2012

案例编号

STR-14-174

案例规范编号

STR-14-174-CE

案例类型

Library

更新日期

2016-06-18

来源

China Europe International Business School

关键词

Business Model
Casual Wear Industry
Corporate Strategy
Foreign Brand
Local Brand
Market Competition

案例学科表

市场营销
综合管理
战略

案例行业表

制造
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引用此

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KW - Corporate Strategy

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KW - Foreign Brand

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M3 - Case Studies

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Finding a Casual Fashion Model for China (A): Introduction

摘要

案例编号

案例规范编号

案例类型

更新日期

来源

关键词

案例学科表

案例行业表

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