Improving Rural Livelihoods through E-Commerce: The GoCoop Experience

Siva Devireddy; Janine M. Coughlin; S. Ramakrishna Velamuri; G. Sabarinathan

Improving Rural Livelihoods through E-Commerce: The GoCoop Experience

Siva Devireddy (First Author), Janine M. Coughlin (Participant Author), S. Ramakrishna Velamuri (Participant Author), G. Sabarinathan (Participant Author)

创业学

科研成果: 期刊稿件 › 期刊论文

摘要

In India’s rural areas live handloom weavers and artisans who have been doing their craft for generations. In this article, the authors elaborate how the company GoCoop has strived to weave together fragmented systems and accessibility challenges in order to help the artisans bring their craft to urban markets and abroad. The article is both a learning experience and an inspiring story that every entrepreneur must read.

源语言	英语
期刊	The European Business Review
州	已出版 - 2017

关键词

Emerging Ideas
Entrepreneurship
Social Impact

OpenUrl 可用性

全文

引用此

@article{b236468384814b4e89e6cbe51d97ee93,

title = "Improving Rural Livelihoods through E-Commerce: The GoCoop Experience",

abstract = "In India{\textquoteright}s rural areas live handloom weavers and artisans who have been doing their craft for generations. In this article, the authors elaborate how the company GoCoop has strived to weave together fragmented systems and accessibility challenges in order to help the artisans bring their craft to urban markets and abroad. The article is both a learning experience and an inspiring story that every entrepreneur must read.",

keywords = "Emerging Ideas, Entrepreneurship, Social Impact, Emerging Ideas, Entrepreneurship, Social Impact",

author = "Siva Devireddy and Coughlin, {Janine M.} and Velamuri, {S. Ramakrishna} and G. Sabarinathan",

year = "2017",

language = "English",

journal = "The European Business Review",

}

TY - JOUR

T1 - Improving Rural Livelihoods through E-Commerce: The GoCoop Experience

AU - Devireddy, Siva

AU - Coughlin, Janine M.

AU - Velamuri, S. Ramakrishna

AU - Sabarinathan, G.

PY - 2017

Y1 - 2017

N2 - In India’s rural areas live handloom weavers and artisans who have been doing their craft for generations. In this article, the authors elaborate how the company GoCoop has strived to weave together fragmented systems and accessibility challenges in order to help the artisans bring their craft to urban markets and abroad. The article is both a learning experience and an inspiring story that every entrepreneur must read.

AB - In India’s rural areas live handloom weavers and artisans who have been doing their craft for generations. In this article, the authors elaborate how the company GoCoop has strived to weave together fragmented systems and accessibility challenges in order to help the artisans bring their craft to urban markets and abroad. The article is both a learning experience and an inspiring story that every entrepreneur must read.

KW - Emerging Ideas

KW - Entrepreneurship

KW - Social Impact

KW - Emerging Ideas

KW - Entrepreneurship

KW - Social Impact

M3 - Journal

JO - The European Business Review

JF - The European Business Review

ER -

Improving Rural Livelihoods through E-Commerce: The GoCoop Experience

摘要

关键词

OpenUrl 可用性

指纹

引用此