Little Sheep Group: The Mongolian Hotpot Chain’s International Expansion

Bala Ramasamy; Wei He

Little Sheep Group: The Mongolian Hotpot Chain’s International Expansion

Bala Ramasamy (Participant Author), Wei He (Participant Author)

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摘要

Ever since its beginning in 1999 as a small restaurant, Little Sheep Public House has experienced rapid growth. Over the last 10 years, the company has received numerous honorary awards testifying to its success. It has established a dominant position in the Chinese market and opened over 400 restaurants in different cities in China as well as around the world. While celebrating its 10-year anniversary, Little Sheep was also reviewing its expansion strategy. There was a critical question facing the company: how should it determine a future path for growth?

源语言	英语
页数	14
出版状态	已出版 - 1 1月 2010

案例编号

STR-14-093

案例规范编号

STR-14-093-CE

案例类型

Library

更新日期

2016-06-21

来源

China Europe International Business School

关键词

Brand Management
Business Model
Corporate Growth
Franchise
Market Entry
Overseas Expansion

案例学科表

综合管理
战略
国际商务

案例行业表

住宿与餐饮服务

OpenUrl 可用性

全文

引用此

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KW - Brand Management

KW - Business Model

KW - Corporate Growth

KW - Franchise

KW - Market Entry

KW - Overseas Expansion

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KW - Business Model

KW - Corporate Growth

KW - Franchise

KW - Market Entry

KW - Overseas Expansion

M3 - Case Studies

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Little Sheep Group: The Mongolian Hotpot Chain’s International Expansion

摘要

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案例规范编号

案例类型

更新日期

来源

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案例行业表

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