TY - JOUR
T1 - Management in Times of Change Lessons from The Art of War
AU - Fernandez, Juan Antonio
PY - 2004
Y1 - 2004
N2 - Though written 2,500 years ago, The Art of War by Sun Tzu is still highly relevant to business management in the 21st century. In this article Juan Antonio Fernandez updates Sun Tzu's ideas and presents them in a business setting. China has always been a fertile land of great thinkers. Most of those philosophers were concerned not with metaphysical quests but to finding ways to live a correct life in society. No wonder they excelled in sociology, psychology, ethics and the organisation of society. They devoted themselves to searching for, examining and then prescribing ways of establishing a harmonious and orderly social life.
AB - Though written 2,500 years ago, The Art of War by Sun Tzu is still highly relevant to business management in the 21st century. In this article Juan Antonio Fernandez updates Sun Tzu's ideas and presents them in a business setting. China has always been a fertile land of great thinkers. Most of those philosophers were concerned not with metaphysical quests but to finding ways to live a correct life in society. No wonder they excelled in sociology, psychology, ethics and the organisation of society. They devoted themselves to searching for, examining and then prescribing ways of establishing a harmonious and orderly social life.
U2 - 10.1111/j.0955-6419.2004.00300.x
DO - 10.1111/j.0955-6419.2004.00300.x
M3 - Journal
SN - 0955-6419
VL - 15
SP - 51
EP - 58
JO - Business Strategy Review
JF - Business Strategy Review
IS - 1
ER -