摘要
Rongsheng Group was founded in 2005. Within two years of construction, its shipbuilding base in Rugao, Jiangsu, had been mostly set up and put into operation. Yet Shanghai Waigaoqiao Shipbuilding Co., Ltd., Hudong-Zhonghua Shipbuilding Group, and Jiangnan Shipyard Group had set up their production lines at Shanghai Changxing Shipbuilding Base, which would immediately change the competitive situation in the international shipbuilding industry. Meanwhile, the sub-prime loan crisis would slow down the development pace of the world economy, thus leading to asurplus of world shipping and shipbuilding capacity in the near future. The CEO of Rongsheng Group, Chen Qiang, was wondering the following questions: As the world economic situation and the competition patterns of the shipbuilding industry were changing, how could Rongsheng Group work out the detailed strategies and implementation plans based on the goals of the board of directors? Which industry should the Group be positioned in and find opportunities from for its further development (manufacturing, finance, energy or real estate)? How could it realize its targets in a shorter time?
源语言 | 英语 |
---|---|
页数 | 28 |
出版状态 | 已出版 - 1 1月 2009 |
案例编号
STR-14-036案例规范编号
STR-14-036-CE案例类型
Field更新日期
2016-06-18来源
China Europe International Business School关键词
- Financing
- Market Positioning
- Shipbuilding Industry
- Strategy
- Transformation
案例学科表
- 综合管理
- 战略
案例行业表
- 制造