Rongsheng Group

Weijiong Zhang (First Author), Xiaohua Li (Participant Author)

科研成果: 其它稿件案例

摘要

Rongsheng Group was founded in 2005. Within two years of construction, its shipbuilding base in Rugao, Jiangsu, had been mostly set up and put into operation. Yet Shanghai Waigaoqiao Shipbuilding Co., Ltd., Hudong-Zhonghua Shipbuilding Group, and Jiangnan Shipyard Group had set up their production lines at Shanghai Changxing Shipbuilding Base, which would immediately change the competitive situation in the international shipbuilding industry. Meanwhile, the sub-prime loan crisis would slow down the development pace of the world economy, thus leading to asurplus of world shipping and shipbuilding capacity in the near future. The CEO of Rongsheng Group, Chen Qiang, was wondering the following questions: As the world economic situation and the competition patterns of the shipbuilding industry were changing, how could Rongsheng Group work out the detailed strategies and implementation plans based on the goals of the board of directors? Which industry should the Group be positioned in and find opportunities from for its further development (manufacturing, finance, energy or real estate)? How could it realize its targets in a shorter time?
源语言英语
页数28
出版状态已出版 - 1 1月 2009

案例编号

STR-14-036

案例规范编号

STR-14-036-CE

案例类型

Field

更新日期

2016-06-18

来源

China Europe International Business School

关键词

  • Financing
  • Market Positioning
  • Shipbuilding Industry
  • Strategy
  • Transformation

案例学科表

  • 综合管理
  • 战略

案例行业表

  • 制造

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