The impact of social capital on mass customisation and product innovation capabilities

Xiande Zhao (Participant Author), Min Zhang (Participant Author), Fiona Lettice (Participant Author)

科研成果: 期刊稿件期刊论文

摘要

Social capital with customers has three dimensions: structural, relational and cognitive capital. We propose a research model on the joint effects of the three dimensions of social capital on mass customisation capability (MCC) and product innovation capability (PIC). The hypotheses are empirically tested using structural equation modelling and data collected from 276 manufacturing firms in China. The results show that the three dimensions of social capital contribute to MCC and PIC development through different mechanisms. In particular, cognitive capital has a significant impact on MCC; relational capital significantly influences PIC; and structural capital indirectly associates with both MCC and PIC. We also find that structural capital enhances both relational and cognitive capital. MCC improves PIC and fully mediates cognitive capital’s effect on PIC. The findings extend current understanding about the complex interrelationships among structural, relational and cognitive capital and how to develop MCC and PIC by investing in social capital.
源语言英语
页(从-至)5251-5264
期刊International Journal of Production Research
53
17
DOI
出版状态已出版 - 2015

关键词

  • mass customisation
  • product innovation
  • social capital

成果物的来源

  • ABDC-A
  • SCIE
  • Scopus
  • SCI

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