The TCL Corporation Case (A)

Yuan Ding; Hua Zhang; Shaohua Lu

The TCL Corporation Case (A)

Yuan Ding (First Author), Hua Zhang (Participant Author), Shaohua Lu (Participant Author)

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摘要

TCL Corporation was one of the earliest enterprises to pursue globalization, a process during which it met challenges and failure. In its core business of television and mobile phones, the TCL Corporation experienced significant losses. In 2009, the second year of TCL’s efforts to turn itself around, the company resumed its strategy of globalization and diversification. TCL Corporation faced a board vote and annual meeting about an overseas oil project. Within the company itself, there were different opinions on this project. As an independent director at TCL, Dr. Ding had to make a judgment on this issue.

源语言	英语
页数	17
出版状态	已出版 - 30 4月 2015

案例编号

FIN-14-260

案例规范编号

FIN-14-260-CE

案例类型

Field

更新日期

2017-02-05

来源

China Europe International Business School

关键词

Diversification strategy
Equity Valuation
Project Appraisal

案例学科表

会计
金融与财务

案例行业表

制造

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全文

引用此

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AB - TCL Corporation was one of the earliest enterprises to pursue globalization, a process during which it met challenges and failure. In its core business of television and mobile phones, the TCL Corporation experienced significant losses. In 2009, the second year of TCL’s efforts to turn itself around, the company resumed its strategy of globalization and diversification. TCL Corporation faced a board vote and annual meeting about an overseas oil project. Within the company itself, there were different opinions on this project. As an independent director at TCL, Dr. Ding had to make a judgment on this issue.

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M3 - Case Studies

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The TCL Corporation Case (A)

摘要

案例编号

案例规范编号

案例类型

更新日期

来源

关键词

案例学科表

案例行业表

OpenUrl 可用性

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引用此