Newspaper Articles and Columns
Search results
-
Does pleasure affect perceptions of price? A look at hedonic vs utilitarian purchases
Choi, J., Madhavaram, S. R. & Park, H. Y.
24/11/21
1 Media contribution
Press/Media: Newspaper Articles and Columns › Other Contributions
-
How donors’ regulatory focus changes the effectiveness of a sadness-evoking charity appeal
Choi, J. & Park, H. Y.
4/05/21
1 Media contribution
Press/Media: Newspaper Articles and Columns › Other Contributions