Research output per year
Research output per year
Personal profile
Personal profile
Ph.D., New York University, Leonard N. Stern School of Business
B.A., Seoul National University, Korea
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Collaborations and top research areas from the last five years
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Research output
- 6 Journal
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How consumers with hedonic (vs utilitarian) purchase motive use item-price (vs price-item) presentation order as a mechanism to justify their hedonic purchase
Choi, J. & Park, H., 28 May 2024, In: European Journal of Marketing. 58, 5, p. 1352-1386 35 p.Research output: Contribution to journal › Journal
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When and how brands affect importance of product attributes in consumer decision process
Park, H. Y. (First Author) & Chang, S. R. (Participant Author), 19 Dec 2022, In: European Journal of Marketing. 56, 13, p. 1-25 25 p.Research output: Contribution to journal › Journal
Open AccessFile6 Citations (Web of Science)270 Downloads (Pure) -
How Consumers Spend and Distribute Money Tainted by Anger
Park, H. Y. (First Author), 2021, In: Journal of Distribution Science (유통과학연구). 19, 7, p. 51-59Research output: Contribution to journal › Journal
Open AccessFile152 Downloads (Pure) -
How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal
Choi, J. (First Author) & Park, H. Y. (Participant Author), 2021, In: International Journal of Research in Marketing. 38, 3, p. 749-769Research output: Contribution to journal › Journal
Open AccessFile176 Downloads (Pure) -
When and How Brands Affect Attribute Weights in Consumer Decision Processes
Park, H. Y. (First Author) & Chang, S. R. (Participant Author), 2021, In: European Journal of Marketing. forthcomingResearch output: Contribution to journal › Journal
Open AccessFile79 Downloads (Pure)
Newspaper Articles and Columns
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Does pleasure affect perceptions of price? A look at hedonic vs utilitarian purchases
Jungsil Choi, Sreedhar R. Madhavaram & Hyun Young Park
24/11/21
1 Media contribution
Press/Media: Newspaper Articles and Columns › Other Contributions
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How donors’ regulatory focus changes the effectiveness of a sadness-evoking charity appeal
Jungsil Choi & Hyun Young Park
4/05/21
1 Media contribution
Press/Media: Newspaper Articles and Columns › Other Contributions