Research output per year
Research output per year
Personal profile
Personal profile
Ph.D., New York University, Leonard N. Stern School of Business
B.A., Seoul National University, Korea
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Collaborations and top research areas from the last five years
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Research output
- 2 Journal
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Usage complementarity vs. basket co-occurrence: Discount depth reliance in digitally personalized product recommendations
Choi, J. & Park, H. Y., 2025, In: Journal of Retailing.Research output: Contribution to journal › Journal
Open AccessFile -
How consumers with hedonic (vs utilitarian) purchase motive use item-price (vs price-item) presentation order as a mechanism to justify their hedonic purchase
Choi, J. & Park, H. Y., 28 May 2024, In: European Journal of Marketing. 58, 5, p. 1352-1386 35 p.Research output: Contribution to journal › Journal
Open AccessFile -
When and how brands affect importance of product attributes in consumer decision process
Park, H. Y. (First Author) & Chang, S. R. (Participant Author), 19 Dec 2022, In: European Journal of Marketing. 56, 13, p. 1-25 25 p.Research output: Contribution to journal › Journal
Open AccessFile -
How Consumers Spend and Distribute Money Tainted by Anger
Park, H. Y. (First Author), 2021, In: Journal of Distribution Science (유통과학연구). 19, 7, p. 51-59Research output: Contribution to journal › Journal
Open AccessFile -
How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal
Choi, J. (First Author) & Park, H. Y. (Participant Author), 2021, In: International Journal of Research in Marketing. 38, 3, p. 749-769Research output: Contribution to journal › Journal
Open AccessFile
Newspaper Articles and Columns
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Does pleasure affect perceptions of price? A look at hedonic vs utilitarian purchases
Choi, J., Madhavaram, S. R. & Park, H. Y.
24/11/21
1 Media contribution
Press/Media: Newspaper Articles and Columns › Other Contributions
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How donors’ regulatory focus changes the effectiveness of a sadness-evoking charity appeal
Choi, J. & Park, H. Y.
4/05/21
1 Media contribution
Press/Media: Newspaper Articles and Columns › Other Contributions