Hyun Young Park

Ph.D., New York University, Leonard N. Stern School of Business
B.A., Seoul National University, Korea

2015 年，联合国成员国同意 17 项可持续发展目标 (SDG)，以消除贫困、保护地球并确保全人类的繁荣。此人的工作有助于实现下列可持续发展目标：

指纹

深入其中 Hyun Young Park 为活跃的研究主题。这些主题标签来自此人的成果。它们共同形成唯一的指纹。

How consumers with hedonic (vs utilitarian) purchase motive use item-price (vs price-item) presentation order as a mechanism to justify their hedonic purchase
Choi, J. & Park, H., 28 5月 2024, 在: European Journal of Marketing. 35 页码
科研成果: 期刊稿件 › 期刊论文
When and how brands affect importance of product attributes in consumer decision process
Park, H. Y. (First Author) & Chang, S. R. (Participant Author), 19 12月 2022, 在: European Journal of Marketing. 56, 13, 页码 1-25 25 页码
科研成果: 期刊稿件 › 期刊论文

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6 引用 (Web of Science)

269 下载量 (Pure)
How Consumers Spend and Distribute Money Tainted by Anger
Park, H. Y. (First Author), 2021, 在: Journal of Distribution Science (유통과학연구). 19, 7, 页码 51-59
科研成果: 期刊稿件 › 期刊论文

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How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal
Choi, J. (First Author) & Park, H. Y. (Participant Author), 2021, 在: International Journal of Research in Marketing. 38, 3, 页码 749-769
科研成果: 期刊稿件 › 期刊论文

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When and How Brands Affect Attribute Weights in Consumer Decision Processes
Park, H. Y. (First Author) & Chang, S. R. (Participant Author), 2021, 在: European Journal of Marketing. forthcoming
科研成果: 期刊稿件 › 期刊论文

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