@article{2391b35b52e14822b72420c0f61d5869,
title = "How consumers with hedonic (vs utilitarian) purchase motive use item-price (vs price-item) presentation order as a mechanism to justify their hedonic purchase",
keywords = "Guilt, Hedonic motive, Motivated information processing, Order effect, Unit price",
author = "J Choi and HY Park",
year = "2024",
month = may,
day = "28",
doi = "10.1108/EJM-08-2022-0583",
language = "English",
journal = "European Journal of Marketing",
issn = "0309-0566",
publisher = "Emerald Group Publishing Ltd.",
}