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Yu Zhang
Professor of Strategy
,
Strategy
Digital Age Management
Former affiliation
Professor of Strategy
,
Strategy/International Business/Management
Phone
86-21-28905624
Email
zyu3
ceibs
edu
Website
http://www.ceibs.edu/zhang-yu
China
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Research Output
(31)
Similar Profiles
(12)
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Research output
15
Journal
11
Case Studies
3
Conference Paper
2
Report
Research output per year
Research output per year
2 results
Publication Year, Title
(descending)
Publication Year, Title
(ascending)
Title
Type
Filter
Report
Search results
2022
2022 Global Branding Strategy & Fashion Industry White Paper: the Commercial Value of Culture from a Global Strategy Perspective
Qi, W. (ed.)
,
Zhang, Y. (ed.)
,
Lu, M. (ed.)
,
Li, X. (ed.)
,
Chen, Z. (ed.)
,
魏天天 (ed.)
,
LI, E. (ed.)
,
Zou, Y. (ed.)
,
Cao, J. (ed.)
,
Zhao, E. (ed.)
,
Liu, L. (ed.)
&
李豆豆 (ed.)
,
2022
,
61 p.
Research output
:
Book/Report
›
Report
Open Access
File
Global Strategy
100%
Fashion Industry
100%
Perspective
100%
Culture
100%
Young People
100%
70
Downloads (Pure)
2022全球品牌战略与时尚产业白皮书: 全球战略视角下的文化商业力
Wang, Q. (ed.)
,
Zhang, Y. (ed.)
,
Lu, Y. (ed.)
,
Li, X. (ed.)
,
Chen, Z. (ed.)
,
魏天天 (ed.)
,
LI, E.
,
ZOU, Z.
,
Cao, Z. (ed.)
,
Zhao, L. (ed.)
,
Liu, G. (ed.)
&
李豆豆 (ed.)
,
2022
,
117 p.
Research output
:
Book/Report
›
Report
Open Access
File
267
Downloads (Pure)