方 跃

Yue Fang

Department Chair (Economics and Decision Sciences)

  • China

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Case Studies

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  • 2024

    元气森林：挑战可口可乐

    Translated title of the contribution: Chi Forest: Taking on Coca-Cola方跃, 刘耿, 黄夏燕 & 吕星航 , 30 Apr 2024, 15 p.

    Research output: Other contribution › Case Studies

  • 2023

    步步高超市的数字化进程：从“物本”到“人本”

    Translated title of the contribution: The Digital Transformation of Better Life Supermarket: From Product-Centric to People-Centric方跃, 郑雪, 刘耿, 吕星航 & 钱文颖, 1 Jun 2023, 16 p.

    Research output: Other contribution › Case Studies

  • 2021

    SAIC Maxus: Pioneering the C2B Model in China's Auto Industry in the Digital Era

    Fang, Y. & Qian, W., 30 Apr 2021, 12 p.

    Research output: Other contribution › Case Studies

  • 上汽大通：中国数字化时代C2B汽车开拓者

    Translated title of the contribution: SAIC Maxus: Pioneering the C2B Model in China's Auto Industry in the Digital Era方跃 & 钱文颖, 30 Apr 2021, 12 p.

    Research output: Other contribution › Case Studies

  • 2020

    Flight Overbooking Models and Decisions

    Fang, Y., 30 Jun 2020, 15 p.

    Research output: Other contribution › Case Studies

  • 航班超售：模型与决策

    Translated title of the contribution: Flight Overbooking Models and DecisionsFang, Y., 30 Jun 2020, 13 p.

    Research output: Other contribution › Case Studies

  • 苏宁科技：从业务后台到行业赋能

    Translated title of the contribution: Suning Technology: Developing from Supportive Backend to Empowering the Industry方跃, 白果 & 阮丽旸 , 30 Jun 2020, 20 p.

    Research output: Other contribution › Case Studies

  • 苏宁：从传统零售到智慧零售

    Translated title of the contribution: Suning.com: Transition from Traditional Retail to Smart RetailFang, Y. (First Author), Bai, G. (Participant Author) & Ruan, L. (Participant Author), 30 Jun 2020, 14 p.

    Research output: Other contribution › Case Studies